Smart campaigning. A skill so many strive to have, yet so few actually accomplish.
This is an overview of a campaign done for the Troy Library in Michigan by Leo Burnett. It’s a drastically different approach to solving a problem and also pretty entertaining as well. It blew my mind the first time I saw it, so I thought I would share.
If you 3 minutes of spare time, watch the video. I mean, what else are you going to be doing? Homework? Good one.