As I am sitting here waiting inside the S.I. Newhouse School of Public Communications at Syracuse University for one of my first classes of the semester, I started to browse the web. The social networking sites got boring quickly as they usually do, so I made my way to Buzzfeed. While on Buzzfeed, I found a post showcasing some controversial and very creative ads that Sony has done for Playstation throughout history. Some of the ads are truly bold and certainly push the envelope of some standards ads you may typically see. Others are quite clever and well thought-out. Almost all the ads featured are from countries other than the U.S.
Here are my top three favorites from the page:
1. “Play outside day” ad
I LOVE this ad. With the constant concern over the rise of childhood obesity, many companies push PR campaigns to encourage kids to go out and be active. Sony’s ad is wonderfully creative as they almost poke fun at the whole notion of “going to play outside”. Great ad, while still technically encouraging kids to go play outside as well as encouraging them to use their product.
2. “As long as I get to keep playing” ad
This ad could maybe be seen as a bit controversial as it might be bordering some serious concepts with the notion of drunk driving or texting and driving, but it is a great ad nonetheless. Ultimately pushing the fact that the PSP is addictive, the ad features someone under arrest who is content as long as they get to continue playing their game. Clever, but risky at the same time.
3. “A monument to the gamer” ad
A fantasy scene that may take place in a Lord of the Rings style setting, this ad features creatures building a monument to you, the gamer. Definitely a creative way to show how the things in the game may think of you. Great ad, whoever thought of it definitely thought outside the box.
Anyway, I have to run to class now. Hope you got a chuckle out of these ads or thought they were as interesting as I did! The original posting on Buzzfeed can be seen here!